Oldham Council employed a branding consultant to decide on the new name for the Oldham Coliseum Theatre they came up with Oldham Coliseum

Cash strapped Oldham Council has just agreed to pay an undisclosed sum to a branding consultant to come up with new names for the Oldham Coliseum Theatre & the new heritage and arts centre, they came up with the imaginative names Oldham Coliseum & OMA all we can say is OMG. The last time Oldham Council had a branding exercise ten years ago they paid a ludicrous £100,000 for those turquoise and white concentric circles you see across all Oldham Council departments.